Event Moderator

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Rouba Zeidan

Rouba has spent more than two decades in communications focusing on diverse industries including art and culture, and special events.

During her longstanding career, she provided senior advisory on brand creation, positioning, messaging, communication strategy and planning, and has worked with a number of multinational companies from diverse sectors on a variety of local, regional and global campaigns.

She is also an established singer, songwriter who made her debut into the music scene in 2013 with an album titled “Mama’s Back”. Currently working on her second album, Rouba uses her music to spread positive messages about autism, female empowerment and unity. She produced her first album “Mama’s Back” in LA with music producer Joe Kennedy and made her official music debut in 2013. She has sung in front of 50,000 people at Abu Dhabi’s Beats on the Beach as part of the Formula One program. Born in Lebanon, raised in the UAE, her passion for music began at the age of five and her influences include Marvin Gaye, Cat Stevens, Janis Joplin, and Bob Marley.