RANSON

Founded in 2010, RANSON is an independent branding consultancy based in Dubai, United Arab Emirates.

www.ranson.co

As the strategic thinkers behind Mubadala Petroleum, Emirates Liquid Natural Gas, Tawam Molecular Imaging Centre (a strategic partnership between Johns Hopkins Medicine International and Mubadala), National Bank of Oman's Islamic banking window and Mesirow Investment Management Partners (a joint venture between Mesirow Financial in Chicago and Mubadala Development Company, Abu Dhabi), their work is highly visible across the GCC & beyond. The consultancy serves a variety of FTSE 100 listed companies, corporations, start-ups, and non-profit organisations.

Sector experience includes: Energy, Financial Services, Education, Healthcare, Government, Hospitality & Travel, Nonprofits, Real Estate, Technology, Transportation, Utilities, Consumer Brands & Retail.Specialities include Brand Auditing, Competitive Analysis, Customer Journey Mapping, Brand Portfolio Strategy, Brand Architecture Strategy, Qualitative Research, Quantitative Research, Brand Positioning Strategy, Brand Workshops, Brand Strategy, Brand Naming, Brand Engagement, Brand Valuation, Brand Analytics, Brand Metrics, Experience Design and Brand Linguistics.